Social Media Training Seminars
Gain valuable insights into the newest social media marketing strategies that the most successful businesses are using. Learn how to utilize social media marketing to achieve your business goals and grow your customer base.
The most challenging part of social media marketing is knowing where to start. With so many platforms to choose from, it can quickly become overwhelming. But social media doesn’t need to be complicated. We can help you identify the best platforms for your business and where to get started.
We offer this training in-person and through virtual platforms such as Zoom, Skype, Microsoft Teams, and more.
Social Media Topics We’ll Cover:
- Social Media Strategy
- SEO and Social Media tactics
- Facebook engagement
- Instagram engagement
- Trending Platforms
- Hashtag Use
- Linkedin Business Pages
- Linkedin engagement training
- Email Marketing Strategies
- Popular platform use
- Social Media Analytics
Defining the type of social media that fits your business is only a start; the real job is knowing what marketing measures can help your business thrive by achieving the results you want.
Join our social media marketing seminar in Houston and surrounding areas to gain clarification on which social media platform works best for your business.
Some of the things you will learn in our marketing seminar are:
Specific Social Media Platforms for Different Types of Businesses
There are two primary business models: business-to-business (B2B) and business-to-customer (B2C).
Business-to-business is a business model that focuses on providing goods and services to other businesses; for example, a manufacturing company sells goods to whole sellers.
On the other hand, business-to-customer, also known as direct-to-customer, is a business model that targets selling products or services directly to customers.
To define the perfect social media platform for your business, determine who your target clients are. Social media platforms used to market B2B businesses often differ from those used to market B2C. However, there are some that work well for both B2B and B2C companies.
Here is a quick breakdown of which social media platforms do better for each business model:
B2B Social Media Platforms
B2C Social Media Platforms
Having this knowledge builds a foundation for your social media marketing.
In our social media marketing seminar in Houston, we will give you detailed reasons as to why which social media platform is suitable for a particular business and not the other.
Social Media Marketing Plan
Lacking the right plan makes many businesses fail in their social media marketing efforts. Therefore, it’s advisable to have a substantive plan and follow it closely.
Choose the Social Media Platforms to Market on
When venturing into a business, we recommend starting small. This gives you room to test things out. With social media marketing, it’s the same way.
Don’t be overwhelmed by the numerous social media platforms that exist. Start by choosing a small number of platforms that align well with your business model, depending on the size of your business.
Doing this will allow you to test the market, know what works and what doesn’t, and improve as you go.
Starting with too many social media accounts at the beginning will not only overwhelm you but also might cause you to lose money if you make any marketing mistakes.
Our social media marketing seminar in Houston explores an in-depth guide on the number of social media accounts you can handle depending on the size of your business and your marketing level.
Joining us will help you enjoy a reasonable value for your investments.
Research Your Audience
Before starting to market your business, you should know your audience persona. Simply guessing information about your ideal target audience may result in poor performance on your social accounts.
Your specialty will set the bases of your research. For instance, if you sell clothes, you should understand your target audience’s shopping and online habits. Young people’s preferences differ from those with more life experience, and those with more formal jobs have different tastes from those who perform casual jobs.
Specifying your market group helps you to decide the kind of content to create and draw the audience to your business.
Buyer persona research involves much more than what we have just discussed. Our social media seminar will thoroughly cover this topic so you can apply these practices to your marketing efforts.
Some tools can even help you quicken the process and produce more accurate results. Some of the tools to use, which we’ll cover, are:
- Google Surveys
- Facebook Audience Insights
- Hubspot Make My Persona
- Twitter Analytics
- Followerwonk, among others.
Create Engaging Content
Content marketing is the best way to market a business on social media. However, not all content will bring in revenue.
Create content that’s relevant to your audience. For example, if you sell digital marketing services, ensure that your content aligns with that niche.
Ensure that you deliver original content that focuses on your audience’s intent. Do not copy other people’s content and share it on your social media platforms. Instead, find opportunities to create unique content that your customers will gain value from.
Helpful tip: Hashtags make it easier for people to find your content on social media. Therefore, you should perform hashtag research to discover which hashtags are going to help your content rank well on social media platforms.
Social media, especially the B2C-oriented ones, gain the most engagement from fun and entertaining content. Therefore, add humor and relevant infographics to your content to appeal to larger audiences.
Through our online and in-person social media marketing seminars, we provide tricks that help businesses’ marketing efforts increase profits.
Join our seminars and become a marketing winner.
Social Media Marketing Benefits
Due to the huge amount of people using social media nowadays, it’s easy for a business to create brand awareness.
When you create valuable content that persuades people to engage, you’ll eventually entice them to follow your sites, bringing in more traffic.
Social media is one of the best ways to build your customer base and increase sales.
Here are some of the tips we recommend in our marketing seminar in Houston:
- When you get a good number of followers, create contests relevant to your business. This will draw them in to learn more about your business.
- Add your website links and landing pages in your social media bio sections to collect emails and direct people to your website.
- Videos are a core part of social media marketing. Create videos related to your business. You can teach people how to do something that solves their problems and, within the video, promote your products or services as solutions. For example, if you sell SEO optimization services, you can create videos teaching people how to do keyword research and use your services as an example.
- Engaging with clients on social media helps you strengthen your relationship with them and learn more about their pain points, which helps create more valuable and targeted products and services.
- Using social media can also help you learn about your competitors and know what works and what doesn’t for them so that you can find ways to change your strategies for the better of your business.
Our social media marketing seminar in Houston is here to help you get every benefit you can from your social media marketing efforts. So contact us and begin your journey to success.
Contact us if you need customized programs for you and your team. We are based in Houston, Texas, and offer training to many locations, such as surrounding areas like Austin, San Antonio, Dallas, and other cities. Additionally, we can provide training on-site at different locations or virtually.