Social Media Training

Social Media Training

This will give your team an overview of the newest social media marketing strategies that have proven useful to many companies. This covers social media, strategic marketing and much more! Having the right training could be what leads to success for your team. Social Media is not difficult! The main issue is that often we do not know where to start. There are so many social media platform options to choose from. This can be provided in-person or virtual using Zoom, Skype for business or other platforms

Social Media Topics

  • Social Media Strategy
  • SEO and Social Media tactics
  • Facebook engagement
  • Instagram engagement
  • Linkedin Business Pages
  • Linkedin engagement training
  • Email Marketing Strategies
  • Popular platform use

Not every social media platform can be the right for any business. You should know where your clients spend their time. The type of your business will determine which social media platform to market.

Defining the type of social media that fits your business is only a start: the great job is to know what marketing measures can favor your business and give you the results you want.

Joining our social media marketing seminar in Houston will give you sure clarification on which social media platform fits which business and the marketing skills required.

Some of the things you will learn in our marketing seminar are:

Specific Social Media Platforms for Different Types of Businesses

There are two types of business models: business to business (B2B) and business to customer (B2C).

Business-to-business is kind of a business model that focuses on providing goods and services to other businesses; for example, a manufacturing company selling goods to whole sellers.

On the other hand, business-to-customer, also known as direct-to-customer is a business model that targets selling products or services directly to customers.

To define the perfect social media platform for your business, determine who your target clients are. Social media platforms used to market B2B businesses are different from B2C. However, there are others that are better for marketing both B2B and B2C businesses.

Here is a quick breakdown of which social media platforms do better for which business model:

Business-to-business Social Media Platforms

  • LinkedIn
  • Twitter
  • YouTube
  • SlideShare
  • ClubHouse
  • TikTok

Business-to-customer Social Media Platforms

  • Facebook
  • Instagram
  • TikTok
  • Youtube
  • Twitter
  • Snapchat

Having this knowledge builds a foundation for your social media marketing.

In our social media marketing seminar in Houston, we will give you detailed reasons as to why which social media platform is good for a certain business and not the other.

Social Media Marketing Plan

Lacking the right plan makes many businesses fail in their social media marketing efforts. It`s advisable to have a substantive plan and follow it closely.

Choose the Social Media Platforms to Market on

When venturing into a business, it`s recommended to start small. This gives you room to test things. With social media marketing, it`s the same way.

Don`t be overwhelmed by the numerous social media platforms there are. As long as you know your business model, choose a small number of the platforms that align with your business model, depending on the size of your business.

Doing this will give you the space to test the market and know what works and what doesn`t, and improve as you go.

Starting out with many social media accounts at the beginning will not only overwhelm you but also might make you lose much money if you make any marketing mistakes.

Our social media marketing seminar in Houston explores an in-depth guide on what number of social media accounts you can handle depending on the size of your business and your marketing level.

Joining us will help you enjoy a reasonable value for your investments.

Research Your Audience

Before starting to market your business, you should know your audience persona. Guessing will let you end up marketing to the wrong audience which may not produce any results.

Your specialty will set the bases of your research. For instance, if you are selling clothes, you should know your target audience. Young people`s preferences are different from the old, and those who have official jobs have different likenesses from those who do casual jobs.

Specifying your market group helps you to decide the kind of content to create and draw the audience to your business.

Buyer persona research involves much more things than what we have just discussed. The social media marketing seminar in Houston gives a thorough explanation of this.

There are even tools that can help you fasten the process and produce more accurate results. Some of the tools to use, which shall cover are:

  • Google Surveys
  • Facebook Audience Insights
  • Hubspot Make My Persona
  • Twitter Analytics
  • Followerwonk, among others.

Create Engaging Content

The way to market a business on social media is through content marketing. However, not any content can give profits.

Create content that`s relevant to your audience. If you sell digital marketing services, ensure that your content aligns with that niche.

Ensure that you deliver original content that focuses on your audience`s intent. Do not copy other people`s content and share it on your social media platforms. That`s regarded as plagiarism.

Plagiarism is a crime that can make you considered a spammer, which can destroy your reputation.

Hashtags are what make it easier for people to find your content on social media. You should, therefore, be able to know the popular ones that can help your content rank.

Social media, especially the B2C-oriented ones, are mostly for fun. Therefore, add humor and relevant infographic to your content because that`s what will entice people to engage.

Through our online and in-person social media marketing seminars, we provide tricks that help businesses` marketing efforts bear profits.

Join our seminars and be one of the marketing winners.

Social Media Marketing Benefits

Due to the huge amount of people using social media nowadays, it`s easy for a business to create brand awareness.

When you create valuable content that persuades people to engage, you`ll eventually, make them follow your sites and drive traffic.

Social media is one of the best ways to build your customer base and make sales. Here are some of the ways we recommend in our marketing seminar in Houston:

When you get a good number of followers, create contests relevant to your business. This will persuade them to know more about your business.

Add your website links and landing pages in your social media bio sections to collect emails and direct people to your website.

Videos are a core part of social media marketing. Create videos related to your business. You can teach people how to do something that solves their problems and within the video, promote your products or services as solutions.

For example, if you sell SEO optimization services, you can create videos teaching people how to do keyword research, and use your services as an example of how to do that. Then let the examples be your own services.

Engaging with clients on social media helps you to strengthen your relationship with them and learn more about their pain points, which helps in creating more valuable and targeted products and services.

Using social media can also help you learn about your competitors and know what works and what doesn`t for them so that you can find ways to change your strategies for the better of your business.

Our social media marketing seminar in Houston is here to help you get every benefit of social media marketing. Contact us and begin your journey to success.

Contact us If you need customized programs for you and your team on relevant topics. Bases in Houston, Texas. Training has been done in surounding areas such as Austin, San Antonio, Dallas and other cities. Training can be done onsite at different locations or virtually.


  • 3111 West Allegheny Avenue Pennsylvania 19132
  • 1-982-782-5297

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