GA4 Reports That Matter
Don’t waste too much time on unnecessary Google Analytics 4 reports
Google Analytics 4 can be overwhelming. I recommend finding reports that you can use often.
Key Reports
Real-Time – This informs you of exactly how many visitors are on your site at the moment. This is perfect for when you release a new promotion online. It will let you know if everything is working correctly on your site.
Engagement > Pages & Screens (displays the top pages people visited) Knowing the popular pages can lead to understanding what visitors want to hear more of.
E-Commerce Purchases > Track purchases made on a website. This will let you know what social platforms or ads are bringing in the most revenue.
Demographics > Learn more about who is coming to your site and their interests.
Path Exploration > See the behavior of visitors once they get to your site. This helps you know what pages you need to work on.
Path Exploration > See the behavior of visitors once they get to your site. This helps you know what pages you need to work on.
Good luck understanding your web visitors! Get Google Analytics here if you have not already! https://marketingplatform.google.com/about/analytics
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