At LR Training Solutions, we have worked with many companies in their execution of successful PPC and online advertising campaigns. Work with us to reach your ideal customer through targeting the keywords they are searching for online.
Google Ads are a great way to get to the top of the search results quickly so that you can reach the people who actually need and want your products and services.
We are available to meet in-person in Houston, Texas, and around the country for a variety of industries. We also offer online and remote support options.
Set Match Types
This feature helps to match your ad keywords with the exact audience’s search queries. You can also use it to show your ads to people who make search queries closely related to your keywords.
The match types to choose from include:
Broad Match
This setting uses your keyword phrase words in any order. For example, if your keyword is “Google AdWords advertising training experts in Houston,” it will match “Google AdWords training,” “Houston Google AdWords experts,” “AdWords training seminar, etc.”.
Modified Broad Match
Modified broad match refers to marking particular words in your keyword phrase as mandatory to target in the search engines.
So, in the keyword “digital marketing trainer,” you can mark the word marketing. This will make it appear in searches like “marketing,” “marketing trainer,” and any query that contains the word “marketing.” This is a critical strategy that can generate results for your PPC campaign.
Phrase Match
This will display your keyword phrase exactly in the order you put it, but it can include some more words after or before it. For example, when the keyword is “online marketing training,” it can be displayed on searches like “online marketing training experts” or “best online marketing training in Houston.”
Exact Match
In an exact match, the keyword is displayed in the exact order. So, if your keyword is “the best dog trainers in Texas,” it will be displayed in the exact order in the search results.
Knowing your buyers’ persona helps determine the match type you should use.
When starting online advertising, it’s easy to make mistakes in this section. Joining Our AdWords training seminar will help you know the match type that will best fit your business.
Create a Catchy Headline and Description
We create clear headlines and descriptions that match the audience’s intent. We are brief and create a convincing description that solves their pain points. As a PPC management company, we strive to create headlines and ads that drive results.
Contact us today to get started on your marketing and advertising campaign. We offer Google pay-per-click ads services in Houston, Texas, and across the country. PPC has been known to generate immediate results for companies. We make sure to put the client’s needs first in order to get the most traffic for each page on your site.
