Online Advertising Training

Grow your business with pay-per-click (PPC) advertising. The first thing people see when they search on Google is the ads. We want to help you take advantage of this advertising tool.

In our PPC training, we cover beginner and intermediate Google Ads topics to help your team, regardless of their knowledge of Google Ads. We’ll show you how to navigate Google Ads effectively so you can improve and optimize your online visibility. 

If you’re looking for immediate visibility in the search engines and quick results, PPC is the way to go. 

In our seminars, we’ll train you on the following topics: 

How Google AdWords Work

Google Ads avail your products or services to potential clients on the internet, according to their search queries.

You, as an advertiser, bid on particular keywords to have your ads placed at the top pages of Google, YouTube, or third-party websites per search queries.

Some marketers lose out on opportunities in their Google AdWords campaigns because they don’t have enough knowledge of how the platform works.

In our AdWords training seminar, we will teach you how to set up a high-performing Ad campaign to help you increase profits. 

Here is the process we follow:

How to Determine Ad Rank and Quality Score

Ad Rank is a value that determines the positions where your Ad should be placed on the search engine pages or whether it should be placed at all.

On the other hand, quality score refers to your ad’s relevance to the audience’s search queries. Quality score determines your Ad rank, which is measured by how many clicks your Ad gets when displayed.

Here are points to consider in enhancing your Ad rank and quality score and boosting your online advertising efforts:

Select relevant keywords.

Use keywords aligning with your Ad campaign. Using precise keywords helps target potential clients searching for the particular keywords you are bidding on.

Enhance your landing page user experience.

Keep your landing pages simple. When someone lands on it, they should easily understand what steps to take next. Ensure it’s mobile-friendly, and avoid putting too much text. Instead, ensure you only put the necessary information to convince your potential customer to take the next step.

Use an enticing call to action.

Your call to action should be clear and persuade people to take action. They need to know that they are going to benefit from your offerings.


Many businesses compete for attention in the ad space. You can win by drawing the audience’s attention in a short time.

To succeed in this, be short and straight to the point.

We will cover all of these tricks and more in the AdWords advertising training seminar. Your choice to join us is your opportunity to succeed.

How to Select Location for Your Ads

Location implies the geographical area you want your ads to be shown. If you have a local business, you should target local searches.

If you are operating an eCommerce ad, choose your target market places.

However, there is no location selection limit if you target worldwide clients. Your selection will be based on your preferences.

Keywords Selection

This is a crucial element of our online advertising training. Google displays Ads according to your keyword selection. So, you should select targeted keywords that align with your AdWord campaign.

That’s why it’s essential to do keyword research when creating Google AdWords campaigns. This helps you to know the specific keywords people use when searching for your campaign.

You must use keyword research tools to succeed in keyword placement, which is AdWords’ crucial element.

There are several keyword tools you can utilize. Our AdWords advertising training experts will also train you on how to use them.

Some of the tools we recommend are:

  • SemRush
  • Soovie
  • Jaaxy
  • Google Search Console
  • Ahrefs Keyword explorer
  • Google Keyword Planner
  • Moz Keyword Explorer

How to Set Match Types

This feature helps to match your ad keywords with the exact audience’s search queries. You can also use it to show your ads to people who make search queries closely related to your keywords.

The match types to choose from include:

Broad Match

This setting uses your keyword phrase words in any order. For example, if your keyword is “Google AdWords advertising training experts in Houston,” it will match “Google AdWords training,” “Houston Google AdWords experts,” “AdWords training seminar,” etc.

Modified Broad Match

Modified broad match refers to marking particular words in your keyword phrase as mandatory to target in the search engines.

So, in the keyword “digital marketing trainer,” you can mark the word “marketing.” This will make it appear in searches like “marketing,” “marketing trainer,” and any query that contains the word “marketing.”

Phrase Match

This will display your keyword phrase exactly in the order you put it, but it can include some more words after or before it. For example, when the keyword is “online marketing training,” it can be displayed on searches like “online marketing training experts” or “best online marketing training in Houston.”

Exact Match

In an exact match, the keyword is displayed in the exact order. So, if your keyword is “the best dog trainers in Texas,” it will be displayed in the exact order in the search results.

Knowing your buyers’ persona determines the match type you should use.

When starting online advertising, it’s easy to make mistakes in this section. Joining Our AdWords training seminar will help you know the match type that best fits your ad campaigns.

How to Create a Catchy Headline and Description

Ensure a clear headline and descriptions match your audience’s intent. Be brief and create a convincing description that solves their pain points.

Remember to include your target keywords in the description.

How to Use Google Ads Retargeting

This is a process of advertising to people who have interacted with your campaign but have yet to convert. Tracking cookies enables Google to follow them on the internet and target them with your ads.

Retargeting is a way of remarketing. It helps increase your brand awareness and reminds those who had the intention of buying to finally make a purchase.

Our AdWords training seminar will help you learn how to use Google Ads retargeting and get a good return on investment from your marketing efforts. 

Types of Google Ads Campaigns

Marketing campaigns are a sequence of advertisement messages that deliver a unified message across all the marketing channels you use.

There are five types of Google Ads Campaigns, which include:

Search Ad Campaigns

These involve text Ads displayed on Google search pages.

Display Ad Campaigns

In this type of campaign, Google places Ads on relevant third-party websites. The owners of the websites are paid when the Ads are viewed or clicked.

Video Ad Campaigns

These types of Ads are placed on YouTube channels before, in the middle, or after a video ends.

App Ad Campaign

This is a campaign used to market mobile applications. They are displayed on Google search pages, third-party websites, YouTube, Google play, etc.

Shopping Ad Campaign

This campaign type displays your products’ photos, giving detailed information that entices people to click. They are primarily used by eCommerce websites.

Our professionals in the online advertising training seminar will train you on which campaign is right for your business and how to set it.

We will teach you how you can link your Google Ads to Google Analytics so that you can track your traffic.

We offer both online and in-person Google AdWords advertising training. Join us, and we will help you determine what works and what doesn’t so that you can improve your business.


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