Online Advertising Training
Pay Per Click Advertising can be a crucial part of your online strategy. This training covers beginner and intermediate AdWords topics for your team. Learn how to navigate Google Adwords effectively so you can optimize your awareness online. Most people see the top ad before going to the organic searches. Using online adverting is a must if you need to be on the first page of Google or other search engines in a short amount of time.
How Ads work
Joining this online advertising training program will give you skills to boost your online marketing and increase your income. Among the things that you will learn include:
How Google AdWords Work
Google Ads avail your products or services to your potential clients on the internet according to their search queries.
You, as an advertiser, bid on particular keywords and have your ads placed on the top pages of the search engine, YouTube, or third-party websites per search queries relevant to your campaign.
Some make losses in their Google AdWords campaigns because they don`t have proper skills.
In our AdWords training seminar, we will teach you how to set up a high-performing Ad campaign to help you make profits. Here is the process we follow:
How to Determine Ad Rank and Quality Score
Ad Rank is a value that determines the positions where your Ad should be placed on the search engine pages, or whether it should be placed at all.
On the other hand, quality score refers to the relevance of your Ad to the audience search queries.
Quality score is what determines your Ad rank, and this is measured by how many clicks your Ad gets when displayed.
Here are points to consider in enhancing your Ad rank and quality score and boosting your online advertising efforts:
Select relevant keywords.
Use keywords aligning with your Ad campaign. Using precise keywords helps in targeting potential clients searching for the particular keywords you are bidding for.
Enhance your landing page user experience.
Don`t make your landing pages complicated. When someone lands on it, they should easily understand what`s required.
Ensure it`s mobile-friendly and avoid putting much text. Put only the relevant information that draws attention.
Use an enticing call to action.
Your call to action should be clear and persuading to let people know how they will benefit after taking your desired action.
Many businesses compete for attention in the ad space. You can win by drawing the audience`s attention in a short time.
To succeed in this, be short and straight to the point.
All of these tricks and other strategies are provided in the AdWords advertising training seminar. Your choice to join us is your opportunity to succeed.
How to Select Location for Your Ads
Location implies the geographical area you want your ads to be shown. If you have a local business, you should target the local searches.
If you are operating an eCommerce, choose your target market places.
However, there is no location selection limit if you target worldwide clients. Your selection will be based on your preferences.
This is a crucial element of our online advertising training. Google displays Ads according to your keyword selection. So, you should select a set of targeted keywords aligning with your AdWord campaign.
That`s why it`s essential to do keyword research when creating Google AdWords campaigns. This helps you to know the specific keywords people use when searching for your campaign.
To succeed in keyword placement, which is AdWords’ crucial element, you need to use keyword research tools.
There are several keyword tools. Our AdWords advertising training experts will train you on how to utilize them as well.
Some of the tools we recommend are:
Google Search Console
Ahrefs Keyword explorer
Google Keyword Planner
Moz Keyword Explorer
How to Set Match Types
This feature helps to match your ad keywords with the exact audience`s search queries. You can also use it to let your ads be shown to people who make search queries closely related to your keywords.
The match types to choose from include:
This setting uses your keyword phrase words in any order. For example, if your keyword is “Google AdWords advertising training experts in Houston”, it will match, “Google AdWords training, Houston Google AdWords experts, AdWords training seminar, etc”.
Modified Broad Match
Modified broad match refers to marking particular words in your keyword phrase as mandatory to target in the search engines.
So, in the keyword “digital marketing trainer,” you can mark the word marketing. This will make it appear in searches like, “marketing, marketing trainer,” and any query that contains the word “marketing”.
This will display your keyword phrase exactly in the order you put it, but it can include some more words after or before it. For example, when the keyword is “online marketing training,” it can be displayed on searches like “online marketing training experts or best online marketing training in Houston”.
In an exact match, the keyword is displayed in the exact order. So, if your keyword is “the best dog trainers in Texas,” it will be displayed in the exact order in the search results.
Knowing your buyers` persona determines the match type you should use.
When starting in online advertising, it`s easy to make mistakes in this section. Joining Our AdWords training seminar will help you know the match type that will fit you per your business level.
How to Create a Catchy Headline and Description
Ensure to create a clear headline and descriptions that match the audience`s intent. Be brief and create a convincing description that solves their pain points.
Don`t forget to include your target keywords in the description.
How to Use Google Ads Retargeting
This is a process of advertising to people who have interacted with your campaign but didn`t convert. Tracking cookies enables Google to follow them on the internet and target them with your ads.
Retargeting is a way of remarketing. It helps increase your brand awareness and reminds those who had the intention of buying to purchase.
AdWords training seminar will help you how to use Google Ads retargeting and get a good return on investment from your marketing efforts. Join us and we`ll be proud to serve you.
Types of Google Ads Campaigns
Marketing campaigns refer to a sequence of advertisement messages delivering a unified message across all the marketing channels you use.
There are five types of Google Ads Campaigns, which include:
Search Ad Campaigns
They involve text Ads displayed on the Google search pages.
Display Ad Campaigns
In this type of campaign, Google places Ads on relevant third-party websites. The owners of the websites are paid when the Ads are viewed or clicked.
Video Ad Campaigns
These are types of Ads placed on YouTube channels before, in the middle, or after a video ends.
App Ad Campaign
This is a campaign used to market mobile applications. They are displayed on Google search pages, third-party websites, YouTube, Google play, etc.
Shopping Ad Campaign
This is a campaign type that displays your product’s photos giving detailed information to entice people to click. They are mostly used by eCommerce websites.
Our professionals in the online advertising training seminar will train you on which campaign is the right for your business and how to set it.
We will teach you how you can link your Google Ads to Google Analytics so that you can track your traffic.
Whether offer both online and in-person Google AdWords advertising training. Join us and we shall help you determine what works and what doesn`t so that you can improve your business.
Contact us to discuss our online advertising and Google AdWords training