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GA4 Reports That Matter   Don’t waste too much time on unnecessary Google Analytics 4 reports Google Analytics 4  can be overwhelming. I recommend finding reports that you can use often. Key Reports Real-Time – This informs you of exactly how many visitors are on your site at the moment. This is perfect for when...

It’s hard to imagine a workplace today where social media does not play a significant role. Whether for marketing, sales, customer service, recruiting, or internal communications – social platforms have become integral tools that both businesses and their employees rely on daily. However, just because social media is present everywhere does not mean everyone intuitively...

How a Digital Marketing Training Course in Chicago Can Transform Your Professional Journey

As industries continue to shift towards online platforms, professionals increasingly recognize the importance of digital marketing skills in advancing their careers. Now while there is extensive information online to learn digital marketing, training courses will provide you with the opportunity to learn the field faster.  From search engine optimization (SEO) to social media marketing, content...

How to Create a Custom Audience in Google Analytics 4

Google Analytics 4 (GA4) is a powerful tool that provides valuable insights into user behavior on your website, helping you make data-informed decisions. One of the key features of GA4 is the ability to create custom audiences, allowing you to tailor your marketing efforts to specific user segments.  In this comprehensive guide, we will walk...

How to Maximize Results with Google Analytics 4 Key Reports

Data is king, and in this digital age, leveraging that data will be essential to your success. Google Analytics 4 (GA4) is a powerful tool that you can use to get valuable insights into your website’s performance and user behavior. Now to truly maximize your results and make data-driven decisions, it’s important to understand and...

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