Upcoming Google Analytics 4 Webinars and courses. These sessions will cover all the most important information about this platform.
Most businesses understand the importance of data analytics. 93% of companies intend to continue increasing their spending in data and analytics, according to a report by EY.
GA had the highest market share of any site analytics tool in 2021 at 31.55%. It came in second with a score of 24.04%.
Any business using Google Analytics for digital marketing was left with one question when the company announced that it would launch an entirely new version of the tool and completely abandon Universal Analytics by July 1, 2023. What is Google Analytics 4, and how will it impact a company’s data analytics capabilities?
What Is Google Analytics 4 (G4) Anyway?
Understanding visitors’ behaviours to your website require using an analytics tool. Most individuals use Google Universal Analytics. But starting on July 1, 2023, Google Analytics 4 will totally replace it.
Business owners can collect various data kinds using GA4 while maintaining greater client privacy. Data collection from users has long been fraught with privacy concerns.
Consumers have grown understandably defensive about their personal information because of evolving user privacy laws and public awareness, and GA4 was created to ease these worries.
Additionally, GA4 is more technologically advanced than Universal Analytics. Based on the data gathered, it employs AI to forecast upcoming market trends. This function enables companies to get ready for new products and services.
How Will GA4 Affect Your Business?
Because GA4 is a completely new model before Google introduces the change in analytics properties this 2023, there is a need to start preserving your data.
Fortunately, there is still time to learn about the new analytics capabilities and gather information. Businesses may accomplish this quickly by creating a new GA4 property, operating it concurrently with Universal Analytics, and using dual tagging.
It’s important to note that no data will be harmed by this action.
As a result, through this approach, businesses may both save old data and gain knowledge of the new data model.
Additionally, it will aid in the seamless transition from Universal Analytics to GA4, enabling companies to quickly use it to enhance their marketing plans and client experiences.
Simply put, with Google Analytics 4, you can create a more comprehensive picture of your customer lifecycle by better understanding your consumers across all touchpoints.
With the use of data-driven attribution, GA4 is made to deliver a better analysis of your marketing throughout your client journey, enhancing ROI. Additionally, you can export your analysis to Google Ads or Google Marketing Platform tools, which improve campaign optimization.
Why Is It Important to Make the Switch Now?
Up to July 1, 2023, you can use your Google Analytics Universal Analytics account as usual.
But by setting up your Google Analytics 4 account right away, you’ll benefit from the following:
- GA4 and UA properties can both be set up and used concurrently.
- It will assist you in preparing for the change beginning on July 1, 2023.
- You can now start collecting data thanks to it. Your account’s historical data can be quite helpful in identifying trends.
- You can configure the necessary events, goals, filters, and more to ensure that your account is operating efficiently on July 1, 2023.
- Use of Google Analytics 4’s features is likewise free.
Get Ready for GA4
Compared to Universal Analytics, the transition to GA4 changes how we collect and view data.
You have access to many new tools; at first glance, it could seem like many features you depend on are missing. But don’t panic!
Spend some time getting to know your new home, make a list of what you need from GA4 in advance, and then start moving toward implementation. If you are reading this, you are already ahead of the game!
Your move to GA4 will be smooth with LR Training Solutions. Get in touch with us to understand how you can take advantage of GA4 through our Google Analytics seminar.
Choose LR Training Solutions as Your Learning Partner
Yes, there are a ton of additional online resources (videos, blogs, free/cheap courses, documentation) that teach Google Analytics 4. But that has a cost of its own:
- Many of those lectures emphasize features rather than analysis.
- There is no defined learning path, and the procedure is chaotic.
- It’s simple to get lost in the paperwork.
As a result, you frequently get stopped and squander additional time. It would cost even more money to pay for that lost time than a Premium Google Analytics 4 webinar.
With LR Training Solutions, you will get the best bang for your buck. Our training solutions company has been trusted by businesses and organizations nationwide to provide quality training to their team.
By giving you practical experience, our google analytics seminar will teach you everything you need to get started with GA4. Together, we’ll build a sandbox environment where you can test out novel features (such as funnels, pathing reports, and integrations with BigQuery and raw data) before they’re made public to all users.
You will receive everything you require (implementation guide, frameworks, etc.) in this exciting style to begin using GA4 on any website.
Our trainers, moderators, and specialists on the team implement services that will change your business for the better!
Contact for custom solutions for your team and business.